Casual Games

For more than a decade I design games for a living of many sorts - mobile arcade, online gaming, multiplayer Facebook games and many more.

I have created, designed and developed games from scratch to delivery with self funding, alongside providing professional GD/UX/PM services to others in different parts of their life cycle.

Beadz (Android)

Genre:

Android mobile casual puzzler

Role:

Founder, GD, PM, UX, BizDev

Overview:

This original game of mine emerged from my love to puzzles and humor.

Founded, funded and managed completely in-house with more than a dozen of team members.

Worlds and Levels balancing spreadsheet example

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Yuval is a very professional worker, with huge attention to details that actually matter. He has this unique balance between self-confidence in what he does and says, and the ability to actually listen to you and be persuaded when he is going the wrong way."

Erez Reznikov, 

Art director and lecturer

In Play King (iOS, Android)

Genre:

Social sports betting app, US market

Role:

PM, GD, UX consultant (12 months)

Overview:

US sports betting market lacks a true solution for casual betting and fans activities.

This app lets you track sports events, place betting and prove your're the real InPlay King!

Live score tracking, game economy, live odds, betting performances and more.

Bingo Island (FB, mobile)

Genre:

Facebook PC/Mobile Bingo and Slots

Role:

in-house GD, PM, BI (18 months)

Overview:

The famous and popular Facebook Bingo and Slots title provided countless of gamers with pure fun.

As BI, game design and economy manager, I was responsible for all game's KPIs, slots configuration and monetization on a daily basis.

Best Casino (Mobile, FB)

Genre:

Facebook and Mobile Slots

Role:

PM, GD, Economy (4 months)

Overview:

Best Casino is a veteran Facebook slots brand, expanding to other platforms such as Android and iPhones.

Israelogo (iOS)

Genre:

iPhone casual puzzler

Role:

Founder, GD, PM, UX, BizDev

Overview:

Another self funded game of mine, designed from scratch over the familiar mechanic of logo identification to match the Israeli audience and taste with full game economy, achievements, in app purchases and more. 

The first live version proved profitable (>1% paying users) and highly engaging.

Online game review (Hebrew)

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Come2Play Online Titles

Genre:

Online Multiplayer Facebook&Mobile

Role:

GD, BI, UX consultant

Overview:

For more than a year I accompanied the Live Backgammon and Chess Friends titles as a game designer, both as a consultant and as in-house partner while working at 888.

Xappr Gun and Games

Genre:

AR Physical gun and iPhone apps

Role:

GD, UX consultant

Overview:

A dedicated iPhone AR games library alongside the physical accessory of the Xappr gun creates a unique real-world social gaming experiences.

I was responsible for resolving the challenge of a single player mode, for the common use cases of new installer or "no friends" situations. 

Yuval was a pleasure to work with, delivering superb results with great communication skills. He made sure we knew how to implement his designs and accompanied us until all was implemented. We were truly impressed."

Roman Levin, 

Sr. Group Product Manager at Shutterfly, Inc.

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Yuval Gelbard, FunkyVibe 2012