eSports
Since 2016 my professional focus was on hard core PC gaming experiences and eSports fundamentals:
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Personally mastering main games for hundreds of hours:
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Designing eco-system products for gamers, streamers and developers:
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Working with popular game publishers, industry leaders and pro eSports teams
Gaming is my true passion, and making gaming experiences is what I do for living.
Overwolf (2016-2020)
As a senior PM at Overwolf, I encountered many eSports needs and opportunities - innovative overlay technology, publishers relationships, PC gaming apps, streamers, monetization models, B2B, B2C, advertising, gaming content and more.
I had the privilege to lead dozens of operations, projects and products to success.
The responsibility* varied between complete life cycles (ideation to delivery) to UX reports and consultations, depending on the need.
*Due to privacy and NDAs, specific project details and my exact responsibility remains confidential.
Yuval is a product pro. He brings the unique ability to build a creative, comprehensive solution to a customer need, and to see it through from ideation to commercialization. Yuval has deep UX understanding, and he's one of the best product professionals I worked with"
Uri Marchand,
CEO at Overwolf
Facecheck (LoL)
The Need:
Only experienced gamers can understand and benefit from existing LoL apps and sites that mostly present “raw” and undigested tables of stats.
The Solution:
The new generation of LoL apps replacing the stats with a higher level of processed information - conclusions, advice and action items.
Herowatch (Overwatch)
The Opportunity:
Hot game, new heroes, and no apps with stats, team comps and play-style tips.
The Solution:
Creating the first ever app for Overwatch based on my vast experience in gaming apps.
Fortnite Tracker (Fortnite)
The Need:
Making player stats available during the match together with a major industry website of performance tracking.
The Solution:
In-game overlay displaying the same stats players are used to, alongside engaging features (comparing to pros, challenges) and new branding.