UX - Commercial Products
When it comes to designing products for every day needs, the true power of the UX designer is not an earlier knowledge of the field of interest, but the ability to connect to people, understand their needs and learn fast.
My preference is usually long term projects, in which I have the ability to take part in every step until seeing the results, but I thrill to the challenge of a quick and dirty design sprint for picking those low hanging fruits.
Mobile Safe kids environment
For about 12 months I was the product lead for this kids' safe mobile environment, and manage content filtering and recommendation systems, UI, monetization, proper ads and every other aspect of it.
Working at OEM and Android OS levels has been fascinating.
Social sports betting app, US market
PM, GD, UX consultant (12 months)
This unique app allows any driver to video capture road criminals, report events and lead to actual consequences against the felons.
I had the privilege to design the MVP pro-bono.
Weight watchers mobile Arabic app
PM, UX, project management
From ideation to delivery, this app is definitely one of the most interesting cases I had.
Collaborating with Mas Watad, an Arabic health and cuisine guru, I created her branded app only after personally participating in Arabic weight watchers meeting, user interviews and thorough research of this persona.
Social decision making app
BI, UX consultant
A 20 hours consultation in which I reviewed and analyzed the existing performances and led to overall improvement in main KPIs - FTUE, 2nd day retention, conversion to content creator, completing survey funnels etc.